Have you ever had the experience of coming to a café for a cup of coffee and suddenly being comforted by a painting or other artwork displayed in the store?
Pictures displayed in cafes and restaurants represent the image of the store and the customers' impression of it.Many of you may be thinking, "I would like to decorate my own store, too," but are having trouble deciding what kind of pictures would be best....
In this article, we will introduce suitable locations and sizes of paintings for cafes and restaurants, as well as recommendations and how to find paintings for each type of business in your store.
Three Advantages of Having Paintings in Your Restaurant
Cafes and restaurants are places not only for enjoying coffee and food, but also for providing a relaxing and comfortable atmosphere. Therefore , the paintings displayed in the store are an important factor in determining the atmosphere and comfort of the store. Therefore, we would like to introduce three major advantages of displaying pictures inside a store.
Advantage 1: Provides a sense of spatial expansion and coziness
First of all, by decorating your store with paintings, you can create an expansive atmosphere. Many customers who use cafes consider them to be spaces for relaxing. Therefore, decorating with pictures can be used to create a relaxing space.
For example, if the store has no windows, a landscape painting can give customers a sense of the depth of nature. In addition, the painting will release the oppressive feeling of the store and provide a sense of coziness.
Advantage 2: Forming a brand image of the store
The style and theme of the painting reflects the identity of the store and conveys the store's concept and values to customers.Decorating a café or restaurant with paintings that are consistent with the theme and concept of the restaurant will help convey the brand image of the restaurant.
Another way to emphasize the connection between the café and the local community is by displaying artwork by local artists.
Merit 3) Spreading the word on social networking sites can have a significant impact.
In today's world where it is common for customers visiting cafes to share their experiences on social networking sites, customers often introduce their stores on Instagram and other social networking sites.
So, try displaying one unique and impactful painting in your store.If a customer posts a painting on a social networking service that he or she wants to "take a picture of" or "tell everyone about", hopefully the post will spread to everyone on the social networking service, and the painting will be promoted as an attraction of the store.
Where and what kind of artwork to display? Artworks and sizes vary depending on the area where they will be displayed.
A picture displayed in a café or restaurant will surely increase customer satisfaction. However, it is a prerequisite to hang a painting that suits the concept and theme of the store in the appropriate place.
So, where and what kind of pictures should be displayed? Here, we will first introduce the location and size of the picture.
We also recommend that you hang it at the entrance of your store or in front of the front door, as it will leave a strong first impression on your customers.
Related Articles
How should we choose a painting to hang in the entrance? How to choose a stylish and feng shui-conscious painting and how to decorate it.
Use the wall itself as a campus
As mentioned earlier, large paintings symbolize the image and identity of a store. If you have a large wall in your store, you may want to try painting on the wall itself.
A painting on the wall will have a strong impact on customers and define the image of the store. Of course, if the pictures are unique enough to make customers want to post them on social networking sites, you can of course expect advertising effects from them as well.
Arrange a series of works on a prominent wall
For customers who think that it is difficult to manage and handle large works in their stores, why not display a series of works on a conspicuous wall in the store?
By displaying a series of works by the same artist at the entrance or on the largest wall in the store, it is possible to position the impression of the store. Also, because they are a series of works, they create a sense of unity and can convey the individuality of the store.
Display works with a unified theme at equal intervals on the walls of the seating area.
Displaying artwork with a unifying theme on the wall opposite the seats where customers sit can help create an atmosphere in the restaurant through the theme and content of the artwork.
The pictures do not have to be by the same artist. For example, try to display works by various artists with a bird theme.With a unified theme or motif, you can enjoy the different tastes of the artists and also create a unique and unified store interior.
Have an image for each private room or table.
If you have private rooms in your restaurant, by all means, decorate those spaces with paintings. As mentioned at the beginning of this article, pictures create a sense of spaciousness in an otherwise closed space.
It is also effective to place a picture at each of the tables set up on the wall. It would be great if you could look out the window while relaxing in a café, but there must be many seats or stores without windows. By installing a small landscape painting at each table, you can increase the level of relaxation among customers.
Restroom spaces, too, can be painted
According to a survey ofcustomer attitudes toward restaurant restrooms conducted by a housing equipment manufacturer, a majority of respondents (80%) answered that "clean restrooms enhance the image of the restaurant.
Decorating with paintings not only removes the dirty image of the restroom, but also gives a sense of cleanliness and relaxation. Put your customers at ease and increase their satisfaction by decorating your restrooms with beautiful pictures.
Recommended artwork themes by restaurant type
Up to this point, we have introduced what size artwork should be displayed in what location as a way of decorating that applies to any restaurant.
Next, we will introduce recommended themes for each type of business.
Recommendations for cafes
For cafes,werecommend artwork based on the theme of coffee and cafes, which are likely to be consumed by many customers. Motifssuch as food and dining tables on the menu are recommended, whether rough illustrative works or realistic still-life paintings, as they have the effect of stimulating customers' awareness of food.
Landscape paintings, for example, are alsoideal for creating a relaxing atmosphere in a café. In particular, serene images of forests and lakes will calm customers' minds.
Recommended for Japanese restaurants
For Japanese restaurants, we recommendJapanese-style paintings that evoke harmony. Works with motifs such as Mt. Fuji are said to bring good fortune in terms of Feng Shui, and will enhance the luck of the restaurant.
In addition,calligraphy andabstract paintings with subdued tones are considered to go well with Japanese-style spaces. Works using gold leaf and other materials are also recommended as they can add luxury and elegance to a Japanese space.
Recommended for bars
A bar is a more relaxing space than a tavern, where people can enjoy conversation while relaxing over drinks. For such a bar, abstract paintings arerecommended. The non-photorealistic characteristics of abstract paintings are in harmony with the atmosphere and interior design of the bar.
Thedarkeroil paintings with a touch of color also give a calm impression and are suitable for the bar space. Abstract reliefs with a sense of materiality may also be suitable for display.
Bakery and fast food
When decorating a bakery or fast food store, we recommend paintings ofbread andfood motifs that suit the store's image, as we did with the café. By displaying pictures of delicious-looking breads and cakes, you can convey the concept of the store and stimulate customers' appetites. You can also add fruits and vegetables to make your store more colorful and appealing.
Still Life: Fruits
JPY 36,900 / USD $250.00
(Exchange rate : Feb 2024 )
W 29.50cm x H 39.50cm x D 2.00cm
Bakeries and fast food restaurants often attract women and children. Therefore, it is recommended to display pictures that give a pop and fun impression to create a space that is friendly to women and children.
Recommended paintings by store design and taste
The following is a list of paintings that suit the design and taste of each type of store.
Paintings for stores with Scandinavian and natural tastes
For stores with a Scandinavian or natural taste,paintings of landscapesandanimals that show the beauty of nature, or paintings that are simple yet comforting, are suitable.
In particular, landscapes depicting nature are easily harmonized with natural tastes. Birch and snowy landscapes, sky colors, deer and forest animals painted in light tones are perfect for Scandinavia.
Deer
JPY 44,300 / USD $300.00
(Exchange rate : Feb 2024 )
W 50.00cm x H 70.00cm x D 2.00cm
Scandinavia is also famous for its design, known as "Scandinavian design. Scandinavian design is characterized by functionality and simplicity. Simple abstract paintings such as stripes and grids can be displayed to fit in with stores with Scandinavian and natural tastes.
Pictures to decorate a store in a simple and modern space
For a simple and modern space, it is best to chooseabstract paintings thatcan enhance the refined atmosphere of the space and at the same time add character and accent to the space. Also, if you have a modern interior design, we recommend an abstract painting that blends in easily and is easy to match.
For example, if a vivid red abstract painting is placed in a monotone store space, it will create a strong impression of the store by adding color to the space.
If you want to display a painting but do not want it to have a strong impact,try placing asimple abstract painting with lines and shapes drawn in monochrome. It will enhance the sophisticated atmosphere of a simple, modern space.
Paintings for vintage and antique stores
For a vintage or antique store, we recommend choosing a painting that takes into account the store's historical and cultural characteristics. Since the architecture and furniture of the store already create the atmosphere of the store, choose paintings that will enhance that atmosphere.
For example, werecommend vintage advertising posters. Simply framing and displaying advertisement posters that match the period of the vintage/antique store will make the store even more unique.
The vintage and antique feel of the store is enhanced by the use of landscapes,photographs, and still-life paintings that evoke an older era, such as cityscapes appropriate to the era of the store. Choose works that have a classical charm and atmosphere.
I want to see more paintings before I start looking.
If you want to hang a painting in your store, you must choose a piece that takes into consideration the location and size of your store, the type of business and design of your store, and other factors.
If you are in the habit of buying paintings on a regular basis, you may be able to find them at your favorite gallery or online store. However, choosing a painting or a work of art is a painstaking process for many people. Especially for beginners, it may be difficult to consider where to go to find the right painting for your store.
Therefore, I would like to recommend TRiCERA, which handles artwork, to both beginners and experts.
Let's meet your ideal artwork from the works sold at TRiCERA!
TRiCERA handles 80,000 artworks including paintings, photographs, and sculptures from more than 126 countries around the world, all of which can be purchased online.
The first reason why we recommend TRiCERA is its very extensive search function.
First, click on the link below to access TRiCERA's list of artworks.
TRiCERA's search function allows you to narrow down your search by picture style, motif, size, color, and budget.
By making good use of the search function, you can find the ideal artwork that suits your store.
Consult with a professional to coordinate your store.
TRiCERA also proposes artworks in line with customers' requests. After hearing from the customer, TRiCERA will take care of everything from proposing the artwork to delivery and installation of the chosen artwork in as little as two weeks. This service is perfect for customers who are busy and short on time.
We will provide you with your own contemporary artwork that is perfect for your high-quality space.
